The Instagram business account has many advantages. First of all, you will have access to the Insights feature, which displays statistics to measure the success of your Instagram content. You can add your business contact information such as email address and phone number directly to your profile. You can review information such as how many times your profile has been visited, how many people have seen your content. You also get the chance to add links to your story content.
Why not switch to a business account that offers such advantages?
Creating Your Instagram Business Account
“Should I switch to an Instagram business account?” it is still a question on the minds of some users. Although the answer to this question was not clear in the past years, the answer to this question is clearly “yes”, thanks to the features that have recently come to business accounts. Business accounts can add clickable links to Instagram stories, as well as automatically share and create Instagram content for customers to shop.
What do you need to do to switch to an Instagram business account?
Open a Facebook page for your brand
Before switching to a business account on Instagram, you need to have a Facebook page for your brand. If you already have a Facebook page, you can proceed to the next step. If you don’t have a Facebook page, do the following to create it:
Come to Facebook and click “Create Page”. Then choose your business category and put a name on your page. Let your page name be the name people use when searching for your brand. In the next step, choose a profile photo that reflects your brand well, for example, your brand’s logo. Or if you wish, you can even add a product or store as a profile photo.
It’s that simple.
Connect your Facebook page to Instagram
To switch to an Instagram business account, log in to your Instagram account and come to your profile. Press the gear icon in the upper right corner of the screen and navigate to the account settings. Click on “Switch to Business Profile” in the account settings and link your Facebook page to your Instagram profile by clicking on the “continue” text.
Make sure that your Instagram profile isn’t private when switching to a business account. If your profile is private, it is not possible to switch to a business account
Create your Instagram business account
In the next step, you will be asked to enter your company’s contact information such as physical address, phone number and email address so customers can contact you.
That’s it! You now have a business profile on Instagram. You can start to have many new features such as access to Insights, where you can review your Instagram statistics, and announce your Instagram content.
Instagram Profile Optimization
Once you’ve switched to the Instagram business profile, what you need to think about is deciding what your Instagram feed will look like.
As we have mentioned in many of our previous articles, the appearance of your Instagram profile is very important because it creates a reflection of your brand. That’s why all of the brands that are serious about Instagram marketing are devoting their time to planning their Instagram profiles like never before.
You can think of your Instagram profile as your brand’s website. If you have a great profile, your trust will increase and you can convert visitors into followers and even customers. However, if you have an unpleasant profile, potential customers may be negative about your brand.
Let’s take a closer look at what you need to do to make a great first impression on visitors with your Instagram profile.
Creating a Consistent Instagram Aesthetics
While making your Instagram profile look beautiful, the most challenging factor is to determine how your individual photos will look good when they come next to each other. Take a holistic look at your Instagram profile before sharing a photo. How do your photos look holistically? You can also make your content even more attractive by buying Instagram followers from any reliable or trusted seller from Internet.
Set a color scheme
It is very important to achieve consistent color harmony in the content on your Instagram profile. Thus, the transition between the contents in your profile can be easily achieved with harmonious colors. You can use warm and friendly colors, you can choose cool and dark colors, or you can choose a vibrant and colorful broadcast stream. Whichever you prefer, focusing your Instagram profile on specific colors on your branding path is something you must do to have a consistent stream.
Focus on the lights
One of the key factors in aesthetics is light. Consider a magazine you like to read. Regardless of the subject of the magazine, it is the light and color choices that connect every element in the theme. These are the choices that will create your Instagram aesthetics.
Distribute your content
This will probably be the most challenging step for you when creating an eye-catching Instagram aesthetic. In order for the transition between your content to be smooth, you should know where to place which photo and plan your broadcast stream accordingly.
The goal is to create a depth of field, just like in photography. What you have to do is distribute the crowd photos instead of placing them side by side. You can have a much more balanced profile by sprinkling cleaner and minimal photos between these photos.
You also need to be consistent while editing your photos to ensure a smooth transition in your streaming. Throughout your Instagram career, we are not saying use just one filter, but by sticking to a few specific filters, you ensure that the aesthetics you set yourself are consistent.