Design for a mobile application is the most important factor for both attracting interest and retaining (retention) users in the application and increasing the lifetime of the user in the application.
Designer Onur Oral analyzed the evolution of trends from Flat Design and Material Design and is ready to share why they are useful for the user.
A design without gradients, shadows and unproductive design elements creates a lighter aesthetic for the application and emphasizes important information for user interaction. The lightweight design helps to simplify the navigation in iOS and Android mobile game app development company and to guide the user on track.
Different sizes of the same font can better delineate individual areas of content. As opposed to using different fonts or font characteristics such as italics. Using the same type of font in the application and on the site leads to consistency of brand presentation across all channels.
Intervals and Blocks
Previously, lines and separators were used to delineate sections or categories on the screen. Avoiding using lines to delineate blocks in favor of spacing frees up space and establishes visual order.
The absence of lines and dividers gives the application a modern look. The usable volume becomes larger and the space is focused on functionality, for example, images or fonts can be larger. Spacing helps to clearly distinguish one section or block from another.
Focus on data
User preferences are shifting towards a simpler interface. Large fonts and bright colors are increasingly being used to highlight important data, which can differ depending on the target audience. An increased font size or color combination draws attention to a specific area of the screen, without obsessive nudges. As a result, users get easy navigation and quick access to information.
Microinteractions are small improvements to animation or sound in user experience. They can be associated with completing an operation, selecting an item, or invoking a pop-up message. These interactions are subtle, but they are the hallmark of the product and bring the focus to the right element.
Microinteractions can be used as a signal to action during a task, such as creating a pop-up message while adjusting settings. Well-developed microinteractions make working with the application easier and more interesting.
Minimum color palette
Simple color schemes are clear and simple, and have become a trend since the introduction of Material Design for Android in 2013. Color plays an important role in creating a certain mood and emphasizes a certain element. Using fewer colors does not distract the user and better emphasize key features of the application, improving navigation.
The principle of skeuomorphism in design, or imitation of a particular structure or object, has been replaced by flat design. The creation of three-dimensionality in design has come to be achieved through the use of layers that help create a sense of space and depth. Layers make it possible to show one element on top of another in the vertical axis. Increasing depth helps to establish relationships between different elements and draw attention to the right details.
Transparent buttons with no fill, thin borders and simple text are beautiful, stylish and unobtrusive. Thanks to them, a hierarchy of buttons on the screen is possible if there are several buttons on the screen. Different buttons can be modeled and prioritized, for example for optional or intermediate actions. Sometimes, subtle shadows are used for buttons to help users understand the established hierarchy.
Thanks to gyroscopes and motion sensors, the devices are capable of sensing gestures. Interaction with the device moves from mouse and keyboard controls to gestures. The use of gestures is intuitive. When asked how to remove an element from the screen, everyone tries to move it off the screen. There are fewer clicks and more scrolling. Applications become more interactive and the screen becomes a control.
Designers can control hand movements using style sheets. Motion-based design elements can be seen in a variety of forms, including transitions, animations, or even textures that simulate 3D depth. Using motion in design helps users interact with design and content. Movement can draw a user’s attention to a specific area and increase user engagement.
Instead of navigating through different pages to complete one operation, the screen can include all the intermediate steps and reduce the time and effort spent in the application. For example, when a user enters data in a form field, the next input area may automatically open or highlight.
Mobile users prefer to complete in-app transactions quickly and easily on the go. Designing applications according to this understanding minimizes user effort and can increase the speed and / or frequency of application opening.
Design standards are the process of setting up a visual language at the start of a project by defining standards for colors, icons, and padding. Setting standards helps create consistency across your application and across platforms. The standard minimizes possible errors, brings the project to life and makes it easier to make changes in the future.
A prototype is a preliminary or early working version of a product. Prototyping can provide valuable insights into the functionality of the design, and see the changes needed to improve the user experience. At the same time, a big loss of time and effort on design is excluded. Prototyping can help identify key project components, feature sets, and requirements. Prototyping provides the time and resources needed to draw conclusions from the experiment and iteratively develop a product based on the findings.