Why Small Businesses Need Explainer Videos

Why Small Businesses Need Explainer Videos

Starting a new, small business can be daunting and overwhelming. As the competition is getting fierce and constantly heating up, it’s easy for your small business to get lost in flood. That’s why you need a unique strategy to make your small business stand out among the rest.

In this battle for eyeballs, explainer videos can be a solution. This engaging type of video won’t only help you to catch customers’ attention, but it also holds it. It should come as no surprise that more than 88% of businesses have crafted at least one of them for their marketing campaigns.

Below are some ways how explainer videos can help your small business of the ground seamlessly:

#1. Simplify the Message

Explainer videos can be much helpful in conveying your brand message clearly and concisely. It breaks down a complicated topic into smaller chunks, so your customers have no problem digesting your small business’s crucial information.

With the addition of animation, explainer videos are also powerful in making the explanation more enjoyable. That’s how you help the customers to understand more about your products. And the more they understand, the more they get interested in your brand.

#2. Boost Online Presence

Creating explainer videos can higher your chances of sitting on the top of Google search engine results (SERP). In other words, it can help you to get a better ranking, which leads to a solid online presence.

A study found that blogs with explainer videos were 50 times more likely to appear in the top pages of Google SERP than plain text results. It shows that this engaging medium helps increase your brand awareness. This way, it’s a lot easier for your small business to compete with your competitors– even the juggernauts– to win the customers’ attention.

#3. Demonstrate The Product

Simply reading the descriptions and seeing some pictures of your products won’t help the customers to see what it actually looks like in real life. Explainer videos can help the customers understand how your product works, presenting its features and benefits. 

Not only that, but explainer videos also allow you to show them how to use the products. By showcasing the actual appearance of products and demonstrating all the details about them, your customers will get more convinced and tempted to purchase.

#4. Increase Conversions

When it comes to small business development, increasing conversion rates is another crucial marketing goal, along with boosting brand awareness. In this matter, including an explainer video on your landing page can increase conversions and sell more products by up to 80%. 

A great explainer video provides answers for customers’ commonly asked questions. It’s a powerful way to clearly and effectively convey your small business value proposition. Therefore, customers can gain the trust and confidence to purchase products from your small business. 

#5. Easy to Share

Another advantage of creating an explainer video for your small business is that it’s easy to share. You can simply upload your explainer video on your website and share it with social networks and all of your digital channels at your fingertips.

Its high shareability helps you to maximize your exposure. To convince you, even more, the statistics say that explainer video is shared 1200% more on social media than any other content type.

#6. Increase Brand Recall

There are a lot of elements you can add in your explainer videos, including animation. From the classic 2D cartoon animation to sleek whiteboard animation, there are a bunch of animation styles that are mostly used in explainer videos.

With those kinds of styles, there are many ways to tell your brand stories. With those stories, you can build an emotional connection with the customers, and this will make them feel more strongly about your brand and remember your brand in no time. Thus, it all leads to increased brand recall.


Explainer videos are an ideal medium to get your small business off the ground. It’s easy to create and budget-friendly too. So, you can increase your brand awareness and increase your sales without having to burn a hole in your pocket.

Overall, this type of video is worth investing in for small businesses with shoestring budgets to cut through the digital noise cost-effectively.

Are you ready to create an explainer video? Make sure you create the eye-catching one, building from scratch by yourself or simply trust the best explainer video agency like Breadnbeyond.

Andre Oentoro

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).

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